howdy and hello! 


Strong copy is always the objective, yet words must look good to enhance flow and meaning. A love of design along with my work in television and digital content producing has resulted in an obsession with appearances, in a good way. The right font, balanced layouts, good whitespace and snazzy visuals matter -  at the cinema, on telly, or on your subway seat-mate's cracked android, every pixel matters.

What did the creative brief say to the style guide?
Looking goooooood.



TVO | writer, promo producer, director  

Promo reel includes spots for arts and docs, current affairs, science and nature, children's programming, sponsors and partnerships. Short and longer formats, image spots.

My homage to Shark Week, a la cats


P4P copyWriter + Digital Content Producer

Rebrand and relaunch of two sites, organizational and interactive.  New strategy, voice, look/feel.

A few among so, so many content pages, including for org, events, docs etc.
Loads of scripts and story-edits (and rough-cuts) as for this video footage. 

Here's a recent long-format project. 

Took my first kick at an annual report (digital version coming soon), and a bunch of branded collateral (brochures, OOH, social, event banners, pins and stuff ....)

Concept and copy for 2016 brand campaign "What If".  



Otherwise affectionately known as a  li'l career summary.