howdy and hello! 

Whatever the genre, purpose or platform, nothing beats a good story. Strong, crisp copy is always the objective—the backbone, really.

Yet verbiage also has to look good to enhance flow and meaning. My longstanding love of art and design has resulted in an obsession with appearances, in a good way. When it comes to the written word, the producer in me takes a lot of pride in choosing the right fonts, creating balanced layouts, and selecting snazzy visuals to influence good outcomes.


TVO | writer, promo producer, director  

Promo reel includes spots for arts and docs, current affairs, science and nature, children's programming, sponsors and partnerships. Short and longer formats, image spots.

My homage to Shark Week, a la cats


P4P copyWriter + Digital Content Producer

Rebrand and relaunch of two sites, organizational and interactive.  New strategy, voice, look/feel.

A few among so, so many content pages, including for org, events, docs etc.
Loads of scripts and story-edits (and rough-cuts) as for this video footage. 

Here's a recent long-format project that our government slapped onto their site.

Took my first kick at an annual report and a bunch of branded collateral (brochures, OOH, social, event banners, pins, bookmarks, all dat stuff ....)

Concept and copy for 2016 brand campaign "What If".  



Otherwise affectionately known as a  li'l career summary.