howdy and hello!
Strong copy is always the objective, yet words must look good to enhance flow and meaning. A love of design along with my work in television and digital content producing has resulted in an obsession with appearances, in a good way. The right font, balanced layouts, good whitespace and snazzy visuals matter - at the cinema, on telly, or on your subway seat-mate's cracked android, every pixel matters.
What did the creative brief say to the style guide?
TVO | writer, promo producer, director
My homage to Shark Week, a la cats.
P4P copyWriter + Digital Content Producer
Rebrand and relaunch of two sites, organizational and interactive. New strategy, voice, look/feel.
Took my first kick at an annual report (digital version coming soon), and a bunch of branded collateral (brochures, OOH, social, event banners, pins and stuff ....)
Concept and copy for 2016 brand campaign "What If".
Otherwise affectionately known as a li'l career summary.