On makin' spots:
- Save. Yourself. A. Migraine. Get. Creative. Brief.
- Think hard, do not think, think harder, do a headstand, think again, feel
- Write your arse off honeybunch
- Review with fresh eye balls over good kwoffee, toss clutter
- Hope client digs script, pray if religious, and/or howl at moon
- Collaborate with pros who really care about their work. Like, really
- CUT THE SPOT ALREADY !!
- Seek approval, without turning into an approval seeker
- Trust your gut, unless your gut says to ignore your gut
- Don't take vague, unkind, poorly worded, criticism personally
- Do take it personally when folks *love* your spot
*Recently I read a book entitled The Confidence Code.
Apparently men attribute failures to external forces, to bad luck, whimsies of fate or the faults of others. Guys have no issue attributing success to their own awesome ability, talent, prowess.
Women do the opposite. When failure strikes we ruminate indefinitely upon our myriad dreadful flaws (and probably hunt down new ones). Conversely we are more likely to attribute our successes to good luck and help from others.