The Idea Factory is currently generating positioning copy for the Idea Factory. 

In the meantime please enjoy this photo from my trip to Newfoundland last summer. For many years I'd wanted to visit The Rock. 

We camped all over the province, found cozy cabins on the few rainy days. 

Kindly people, buttery cod, the mighty sea, luscious air. Primordial beauty, everywhere. I fell completely in love.